The Internet is a vast place, and Brookhollow Marketing has the tools and knowledge to guide your business through it.
Essentially, Brookhollow works to sell your products by hitting the places your business hasn't yet reached through any previous or current marketing efforts. We confer with you, our affinity partner, to determine and execute a unique sales and marketing formula for your business, separate but complimentary of existing marketing energies. This is not a cookie-cutter operation - our formulas are tailored to the specific needs and circumstances of your company, and consist of various combinations of different types of marketing. Here are some examples of the marketing elements we use and combine in our formulas:
E-commerce Stores:
Brookhollow can create a fully-functioning custom shopping website that showcases your products so visitors can easily browse and purchase them. We create descriptions for your merchandise, establish a layout and custom design and set up a credit card payment system, among other things.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO):
SEM and SEO are multi-faceted processes integral in the successful generation of sales from a website and web advertising. Brookhollow's SEM and SEO methods can be broken down to a number of specific actions, including:
• Keyword Research and Analysis:
We have the tools to find out what words your audience uses most when searching for your products. Once we have the information we need, we work to incorporate these keywords into your custom site to bump you up to the higher levels of the search engine results.
• Cost-Per-Click (CPC) Advertising:
Working within the established marketing budget, we can create a PPC campaign that will show your business as a sponsored link in a desirable location on search engine pages.
• Demographics Analysis:
We look at who is buying your products, taking into account age groups, gender, locations, reasons for purchasing, etc. With this information, we can drive your website and any other marketing efforts to speak more directly to your target audience.
• Cost-Per-Lead (CPL) Advertising:
CPL Advertising focuses on the generation of leads, i.e. a phone call from an interested customer, someone filling out a contact form for more information, etc.
• Cost-Per-Action (CPA) Advertising:
In CPA Advertising, the main goal is to have the customer buy the product, right then and there.
We have the tools to find out what words your audience uses most when searching for your products. Once we have the information we need, we work to incorporate these keywords into your custom site to bump you up to the higher levels of the search engine results.
• Cost-Per-Click (CPC) Advertising:
Working within the established marketing budget, we can create a PPC campaign that will show your business as a sponsored link in a desirable location on search engine pages.
• Demographics Analysis:
We look at who is buying your products, taking into account age groups, gender, locations, reasons for purchasing, etc. With this information, we can drive your website and any other marketing efforts to speak more directly to your target audience.
• Cost-Per-Lead (CPL) Advertising:
CPL Advertising focuses on the generation of leads, i.e. a phone call from an interested customer, someone filling out a contact form for more information, etc.
• Cost-Per-Action (CPA) Advertising:
In CPA Advertising, the main goal is to have the customer buy the product, right then and there.
Viral Marketing:
In recent times, social networks have exploded in popularity and in number. Our team can work to power sales by taking advantage of the potential for the quick, mass exposure that these networks offer.
